Imagine the scent of buttery cookie dough mingling with sweet, jammy strawberries wafting through your kitchen—the kind of aroma that makes everyone peek in to see what’s baking. The first time I made these Strawberry Pop Tart Cookie Bars, I couldn’t believe how nostalgic they tasted. They reminded me of those Saturday mornings from childhood, when I’d sit cross-legged in front of the TV, munching on warm Pop Tarts straight from the toaster. But these bars? They’re like that classic treat, only better. Softer, richer, and bursting with homemade flavor that feels like a warm hug.
Honestly, these cookie bars have quickly become a family favorite. My kids rush to grab them right off the cooling rack (I can’t even blame them), and my husband says they’re the perfect mix of chewy and fruity sweetness. Whether you’re baking for a potluck, a birthday party, or just for some good old-fashioned self-care, this recipe is one you’ll want to bookmark. Trust me—you’re going to keep coming back for more.
Why You’ll Love This Recipe
- Quick & Easy: Comes together in under an hour, making it perfect for busy days when you need a sweet treat.
- Simple Ingredients: Most of the ingredients are pantry staples, so no need for last-minute grocery runs.
- Perfect for Any Occasion: Great for brunches, birthday parties, or a fun twist on dessert for family dinners.
- Crowd-Pleaser: These bars are loved by kids and adults alike—expect them to disappear fast!
- Unbelievably Delicious: The buttery cookie base, sweet strawberry filling, and icing drizzle create a flavor combo that’s pure comfort food.
What truly sets this recipe apart is how it combines the nostalgia of classic strawberry Pop Tarts with the richness of a homemade cookie bar. The texture is soft and chewy with just the right amount of crunch, and the strawberry filling adds a fruity brightness that balances the sweetness beautifully. It’s dessert perfection, and it’s ridiculously easy to make.
What Ingredients You Will Need
This recipe uses simple, wholesome ingredients to deliver bold flavor and satisfying texture without the fuss. Most of these are pantry staples, but I’ve included some tips and substitution ideas to make things even easier for you.
- Unsalted butter, softened: Adds richness and makes the cookie base tender.
- Granulated sugar: For sweetness and structure.
- Brown sugar: Adds a hint of molasses flavor and keeps the bars soft.
- Large eggs, room temperature: Helps bind the dough and adds moisture.
- Vanilla extract: Enhances the overall flavor—don’t skip it.
- All-purpose flour: The backbone of the cookie base. For gluten-free, you can use a 1:1 GF flour mix.
- Salt: Balances the sweetness and enhances flavor.
- Baking powder: A little lift to keep the bars soft and light.
- Strawberry jam: The star of the filling. I recommend using a quality brand or homemade for the best flavor.
- Powdered sugar: For that iconic Pop Tart glaze.
- Milk: Used to thin out the glaze—dairy-free milk works, too!
- Sprinkles: Optional, but they add the perfect playful touch.
Equipment Needed
- Mixing bowls: One for wet ingredients, one for dry.
- Electric mixer: Makes creaming the butter and sugar a breeze, but you can use a whisk and elbow grease if needed.
- Spatula: For folding the ingredients together without overmixing.
- 9×13-inch baking pan: The ideal size for these bars. Line it with parchment paper for easy cleanup.
- Cooling rack: Helps the bars cool evenly before adding the glaze.
- Small whisk or fork: Perfect for mixing the glaze.
If you don’t have an electric mixer, a sturdy wooden spoon works just fine. For the baking pan, you can use an 8×8-inch pan for thicker bars, though you’ll need to adjust the baking time.
Preparation Method

- Preheat your oven to 350°F (175°C). Line a 9×13-inch baking pan with parchment paper, leaving some overhang for easy removal.
- In a large mixing bowl, cream together 1 cup (226g) softened butter, 1 cup (200g) granulated sugar, and 1/2 cup (100g) brown sugar until light and fluffy—about 2-3 minutes.
- Add 2 large eggs (one at a time) and 2 teaspoons vanilla extract, mixing until smooth.
- In a separate bowl, whisk together 2 3/4 cups (345g) all-purpose flour, 1 teaspoon baking powder, and 1/2 teaspoon salt.
- Gradually add the dry ingredients into the wet mixture, mixing until just combined. Be careful not to overmix—stop as soon as the flour is fully incorporated.
- Spread half the dough evenly into the prepared pan. Use a spatula to smooth it out.
- Spread 1 cup (250g) strawberry jam over the dough, leaving a small border around the edges.
- Top with the remaining dough, spreading it gently to cover the jam layer. Don’t worry if some jam peeks through—it’ll add a lovely marbled look to the bars.
- Bake for 25-30 minutes, or until the edges are golden and the center is set. Let cool completely on a rack.
- For the glaze, whisk together 1 cup (120g) powdered sugar and 2-3 tablespoons milk until smooth. Drizzle over cooled bars and finish with sprinkles.
- Cut into squares or rectangles and serve. Enjoy!
Cooking Tips & Techniques
Here are some tips to make sure your Strawberry Pop Tart Cookie Bars turn out perfectly:
- Don’t overmix the dough: Overmixing can make the bars tough instead of tender.
- Use room temperature ingredients: Butter and eggs mix more easily when they’re not straight from the fridge.
- Choose high-quality jam: A good jam makes all the difference in flavor. Homemade or a brand with real fruit is best.
- Let the bars cool completely: Cutting while warm can make them crumble—patience is key!
- Adjust glaze consistency: If the glaze is too thick, add a splash more milk; if too thin, add powdered sugar.
Variations & Adaptations
Want to switch things up? Here are a few ideas:
- Gluten-Free: Use a 1:1 gluten-free flour blend instead of all-purpose flour.
- Seasonal Twist: Swap strawberry jam for raspberry, blackberry, or peach preserves depending on the season.
- Chocolate Lovers: Add mini chocolate chips to the dough for a chocolate-strawberry combo.
- Vegan Option: Replace butter with vegan butter, eggs with flaxseed meal, and milk with almond milk.
- Extra Crunch: Sprinkle crushed graham crackers or nuts over the glaze for added texture.
Serving & Storage Suggestions
These cookie bars are best served at room temperature, allowing the flavors to shine through. Pair them with a cold glass of milk, a cup of coffee, or even some bubbly for a festive treat.
For storage, keep the bars in an airtight container at room temperature for up to three days. If you want to extend their freshness, store them in the refrigerator for up to a week. To freeze, wrap individual bars tightly in plastic wrap and store in a freezer-safe bag for up to three months. Let them thaw at room temperature before serving.
To reheat, pop them in the microwave for 10-15 seconds for a warm, gooey treat. The flavors become more pronounced as they sit, so don’t hesitate to enjoy them the next day!
Nutritional Information & Benefits
Here’s a general idea of the nutritional breakdown per serving (based on 12 bars):
- Calories: Approximately 250-300
- Fat: 12g
- Carbohydrates: 35g
- Protein: 3g
- Sugar: 20g
Strawberries are rich in vitamin C and antioxidants, while homemade ingredients help reduce the preservatives found in store-bought treats. You can adjust the sugar levels or use reduced-sugar jam to make this recipe a bit lighter.
Conclusion
If you’re looking for a treat that’s equal parts nostalgic and indulgent, these Strawberry Pop Tart Cookie Bars are your answer. They’re fun to customize, ridiculously easy to make, and guaranteed to put a smile on everyone’s face.
I love how they remind me of childhood mornings but with a homemade twist that feels so much more special. Give these bars a try, and let me know how you made them your own! Drop a comment below, share this recipe with friends, or snap a photo to show off your baking skills. Happy baking!
FAQs
Can I use store-bought dough?
Yes, but homemade dough gives the bars a richer flavor and softer texture.
What’s the best way to spread the jam?
Use a spoon or offset spatula to spread it evenly, leaving a small border around the edges.
Do I have to use sprinkles?
Nope! They’re optional but add a fun, colorful touch.
Can I freeze these bars?
Absolutely! Wrap them tightly and freeze for up to three months.
How do I make the glaze thicker?
Add more powdered sugar a tablespoon at a time until you reach the desired consistency.
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Delicious Strawberry Pop Tart Cookie Bars
Soft, chewy cookie bars with a buttery base, sweet strawberry filling, and a drizzle of icing—perfect for nostalgic indulgence.
- Prep Time: 15 minutes
- Cook Time: 30 minutes
- Total Time: 45 minutes
- Yield: 12 bars 1x
- Category: Dessert
- Cuisine: American
Ingredients
- 1 cup (226g) unsalted butter, softened
- 1 cup (200g) granulated sugar
- 1/2 cup (100g) brown sugar
- 2 large eggs, room temperature
- 2 teaspoons vanilla extract
- 2 3/4 cups (345g) all-purpose flour
- 1 teaspoon baking powder
- 1/2 teaspoon salt
- 1 cup (250g) strawberry jam
- 1 cup (120g) powdered sugar
- 2–3 tablespoons milk
- Sprinkles (optional)
Instructions
- Preheat your oven to 350°F (175°C). Line a 9×13-inch baking pan with parchment paper, leaving some overhang for easy removal.
- In a large mixing bowl, cream together 1 cup softened butter, 1 cup granulated sugar, and 1/2 cup brown sugar until light and fluffy—about 2-3 minutes.
- Add 2 large eggs (one at a time) and 2 teaspoons vanilla extract, mixing until smooth.
- In a separate bowl, whisk together 2 3/4 cups all-purpose flour, 1 teaspoon baking powder, and 1/2 teaspoon salt.
- Gradually add the dry ingredients into the wet mixture, mixing until just combined. Be careful not to overmix—stop as soon as the flour is fully incorporated.
- Spread half the dough evenly into the prepared pan. Use a spatula to smooth it out.
- Spread 1 cup strawberry jam over the dough, leaving a small border around the edges.
- Top with the remaining dough, spreading it gently to cover the jam layer. Don’t worry if some jam peeks through—it’ll add a lovely marbled look to the bars.
- Bake for 25-30 minutes, or until the edges are golden and the center is set. Let cool completely on a rack.
- For the glaze, whisk together 1 cup powdered sugar and 2-3 tablespoons milk until smooth. Drizzle over cooled bars and finish with sprinkles.
- Cut into squares or rectangles and serve. Enjoy!
Notes
[‘Don’t overmix the dough to keep the bars tender.’, ‘Use room temperature ingredients for easier mixing.’, ‘Choose high-quality jam for the best flavor.’, ‘Let the bars cool completely before cutting to avoid crumbling.’, ‘Adjust glaze consistency by adding more milk or powdered sugar as needed.’]
Nutrition
- Serving Size: 1 bar
- Calories: 250300
- Sugar: 20
- Fat: 12
- Carbohydrates: 35
- Protein: 3
Keywords: Strawberry, Cookie Bars, Pop Tart, Dessert, Easy Baking, Nostalgic Treat


